001 — A FIELD MANUAL/POST-CALL WORKFLOW ENGINE

Calls end.The admin's already done.

Relay is a post-call workflow engine. It listens to every client conversation, classifies what happened, and runs the workflows you've built — drafted emails, CRM fields filled, tasks created, follow-ups booked — inside the tools your team already uses.

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PLUGS INTO WHAT YOU ALREADY RUN
  • DiallerTwilio · Aircall · RingCentral · OpenPhone
  • CRMHubSpot · Salesforce · Pipedrive
  • Email & calendarGmail · Outlook
  • WebhooksAnything you can POST to
15 MINUTES TO LIVE · NO REBUILD · NO NEW NUMBER
§ON-AIR · 04:32 · DEEPGRAM NOVA-2 · CLAUDE OPUS 4.7
FIG. 1/ONE CALL · SIX OUTPUTS · ZERO TYPING
LIVE · 04:32KESTREL ESTATES · INBOUND
SARAH CHENYeah, I’m head of RevOps at Northwind. About forty reps.
YOUGot it. What’s the budget like?
SARAH CHENAround sixty K annual. We’d want to start in Q2.
SARAH CHENNext step — call with our CFO sometime next week.
CLASSIFIED:Qualified · 0.94 confidence

The call ends. The outcome is classified against your taxonomy. Every workflow attached to Qualified fires.

WORKFLOWS · OUTCOME = QUALIFIEDT+05:48
  • 01
    HubSpot
    DEAL CREATED
    Northwind — $60,000 · Q2 start
    6 fields written · contact linked · stage = qualified
  • 02
    Gmail
    EMAIL DRAFTED
    Re: Following up on our call
    To sarah@northwind.io · brochure attached · ready to send
  • 03
    Google Calendar
    HOLD PLACED
    CFO intro · Tue next week, 10–11am
    Invite drafted · CFO copied · awaiting confirm
  • 04
    HubSpot
    TASK QUEUED
    Send pricing one-pager before CFO call
    Due Mon · assigned to you · pre-populated notes
  • 05
    Slack
    POSTED TO #wins
    Sarah Chen / Northwind — qualified ($60k)
    Auto-summarised · linked to call recording
  • 06
    Webhook
    POSTED
    POST /relay/qualified → internal data warehouse
    200 OK · 38ms
OPERATING INSIDENORTHWINDARCHWAY CAPITALLATTICE & CO.PRIMARY HEALTHKESTREL ESTATESBAILEY · MOSS
002/THE WORK BEHIND THE WORK

Every great salesperson is also a stenographer, an email-drafter, a calendar-coordinator, a CRM-updater, a meeting-summariser. It’s the work behind the work. Relay finishes all of it the moment the call ends — using the workflows your admin built once.

01PILLAR

Listens. Understands. Classifies.

“Sixty K” lands as a budget value. “Next Tuesday” becomes a date. Each call gets one outcome, scored against the taxonomy your admin defines. Confidence travels with every value.

02PILLAR

Runs the workflows you build.

Drafts the email. Creates the deal. Holds the calendar slot. Notifies the channel. Posts the webhook. Any post-call task your team does by hand — declare it once, run it on every matching call.

03PILLAR

Inside the stack you already run.

Twilio, Aircall, RingCentral, OpenPhone for the call. HubSpot, Salesforce, Pipedrive for the record. Gmail, Outlook for the follow-up. Slack for the team. No new tools. No rebuild.

003/MECHANISM

One call in. The whole follow-up out.

  1. 01T+00:00

    The call begins.

    Relay attaches to your existing dialler — Twilio, Aircall, RingCentral, OpenPhone. No new handset, no new number, no extension in the rep’s browser.

  2. 02T+05:48

    The call ends. The outcome is classified.

    Claude reads the transcript, picks one outcome from your taxonomy, attaches confidence and a verbatim source quote. This is the gate every workflow keys off.

  3. 03T+05:49

    Every matching workflow fires.

    Emails drafted, CRM fields filled, deals created, tasks queued, Slack pinged, webhooks posted. The rep approves or tweaks; Relay does the typing.

004
FROM THE FIELD
Our reps were spending almost four hours a week on post-call admin. Relay reclaimed that — the emails, the HubSpot updates, the CFO calendar holds, the wins channel post — all of it already done before they take the next call.
Dani Holloway
HEAD OF REV-OPS · KESTREL ESTATES
005/BEFORE / AFTER
SubjectWithout RelayWith Relay
CRM updateRep types it in after the callWritten the moment the call ends
Follow-up emailDrafted by the rep, eventuallyDrafted before the rep refills their coffee
Calendar holdsRep tabs over to CalendarSlot held, invite drafted, attendees copied
Team notification“I’ll Slack the win later”Posted to #wins with the call summary
Downstream systemsManual export · CSV · maybe ZapierWebhooks fire to whatever you POST to
What it costs your repsThree to four hours per weekZero
006/JOIN THE WAITLIST

Cohort opens early Q3 2026.
Onboarding takes 15 minutes.
First 50 orgs lock founding pricing.

Talk. We type.

NO CARD · NO SETUP FEE